You're a service based self-employed woman

Brilliant at what you do.

But when you are the product, visibility, consistency and momentum can start to feel deeply personal.

When you're the product, everything is personal.

What's going on underneath the surface shapes what happens in your business.

Your energy, identity, thoughts, beliefs and nervous system all influence how you show up, how you market yourself and how you make decisions.

Which means when something feels off internally, your business feels it too. Sometimes it's strategy, sometimes it's your nervous system, usually it's both.

And that's exactly what we work on together.

Your Business Isn't Separate From You

When you run a service-based business, you are part of what you're selling.

Your expertise
Your experience
Your personality
Your perspective
Your identity
Your way of doing things.

So when something isn't working, it can feel personal.

You might be struggling to put yourself out there, second-guessing your decisions, losing momentum or wondering why you're finding something that should be straightforward so bloody difficult.

And yes, there may be a business strategy problem that needs solving.

But there might also be something underneath it; a belief, a fear, an old pattern, a wobble in confidence, a nervous system that's had enough, or simply the fact that you've outgrown the way you've been doing things.

That's the bit I'm interested in.

What's really going on, what's getting in your way and what will actually help you move forward.

What's Really Going on?

YOUR INNER WORLD

Your energy, identity, thoughts, beliefs and nervous system affect how you show up, what you believe is possible, what feels safe and what you're willing to do.

What's keeping you stuck? What feels uncomfortable? What happens when you step outside what's familiar? And what's going on underneath all of that?

YOUR VISIBILITY

Being good at what you do isn't enough if people don't know you exist.

How are you communicating, marketing and making yourself visible? Is your message clear and consistent, so people know what you do and what you stand for, and start to remember you for it? Does it sound like you?

YOUR NEXT MOVE

Clarity is crucial. Knowing when to act, when to pause and how to work with your energy creates sustainable momentum.

What actually needs doing? What's the next step? What obstacles are getting in the way, internally and externally, and what will help you move through them?

This is where I come in as your business navigator.

Your business is the vehicle.

You're the woman behind the wheel.

You're the one making the decisions, putting yourself out there, figuring things out and keeping the whole thing moving.

My job isn't to grab the steering wheel and tell you what to do.

It's to help you see the road ahead, notice where you're getting stuck, work out what needs your attention and find the next move that makes sense for you.

That might mean getting clear on your business strategy.

It might mean untangling the thoughts and beliefs keeping you stuck.

It might mean working with your nervous system so you can actually take the action you know you need to take.

More often than not, it's a combination of all three.

Building a business isn't just about knowing what to do.

It's about being able to do it consistently and resiliently.

And that's where the real work happens.

Work With Me

There are a few different ways we can work together, depending on what you need right now.

Work with me 1 to 1

Learn

Connect

  • Want connection, community and collaboration with other self-employed women?
    SHE Unlimited

Marketing & Content Partnership

Need someone else to take care of your content and SEO?

  • Backend website stuff, Social media strategy, Instagram content, blog writing and SEO, done with you or for you, depending on what you need.
    Marketing & Content Partnership

Navigating Self-Employment

I've been doing this for over 20 years.

I've built businesses, changed direction, got stuck, started again, played small, pushed too hard, figured things out, got things spectacularly wrong and learned a lot along the way.

Which means I'm not sitting on the sidelines giving you a theoretical roadmap.

I've travelled a lot of these roads myself.

Not sure what you need yet?

That's okay.

You don't need to have it all figured out before you reach out. Tell me what's going on in your business and we'll work out where to start.

Testimonials

review

 

Lis Rideal

"I joined one of Claire's Beyond the Crossroads Coaching Circles when I was struggling to convert a business concept into a reality. The weekly sessions and work really helped me to find clarity and focus and move forward. Claire has a great style working with you and the coaching circle allows you to learn from others also. I'd highly recommend!!"

testimonial

 

Sonia Hawkes

"Claire has been a fantastic coach in guiding me along my self-employment journey. One of the standout moments for me was the Signature Strength Assessment. I didn’t realize how crucial it is to identify and utilize your strengths in both work and daily life. Claire’s insight helped me understand how to align my strengths with my goals, which has been a game-changer. I highly recommend Claire’s coaching for anyone looking to gain clarity, build confidence, and make progress toward their goals!"

recommendation

 

Samantha Bee

"I joined one of Claire's coaching circles when I was at a bit of a crossroad in my career. She was great at helping me to drill down into my core strengths, re-frame self sabotaging thoughts, set achievable goals and create a realistic plan of action. During the sessions, Claire was calm, patient and thoughtful, and has been a great source of support since the sessions came to an end."

Stay in touch!

Keep in the loop with The Flo Coach newsletter.